Digital lending based on data sciences, has caused a fundamental transformation in the experience of the retail borrower. NJ Capital Private Limited (NJC) marks the entry of NJ group into digital lending.

NJC. a registered Non Banking Finance Company (NBFC), operates the retail lending arm of the NJ Group. The company endeavours to fulfill the credit requirements of its clients by providing them innovative loan products at an affordable cost, thereby enabling the group to be a one stop shop providing for all their financial needs.

Relying on technology, NJC strives to turn lending into a quick, simple and hassle free process. The fully automated process leads to elimination of paperwork, physical movements (of either papers or clients), quick loan disbursals and smooth loan servicing .We endeavour to provide to the client a world class borrowing experience that is truly seamless, intuitive, convenient and user friendly.

The use of data analytics helps in profiling client risk and delivering the right loan product at an appropriate cost, thereby bringing substantial economic gains to them.


NJ Capital Private Limited has a strong lineage as a part of the NJ Group. NJ India Invest Private Limited (NJ), the flagship company of the group, was started in 1994 to cater to the growing needs in the financial services industry. NJ today is one of the leading distributors of investment products and providers of financial services in India.

The NJ group has a very strong understanding and domain expertise in financial investments space and portfolio management services accumulated over two decades of experience in the industry. NJ is amongst the largest distributors of mutual funds in India and has over Rs. 1,37,344 * of mutual fund assets under management. NJ also has one of the largest network of financial products distributors in India, numbering over 28,445 * engaged in distribution of financial products.

The NJ Group is also spreading its Real Estate business by undertaking projects in engagement with various stakeholders. NJ also provides training and development services under the brand of NJ Gurukul. NJ Gurukul is one of the largest trainers of AMFI - Mutual Funds certification and is also one of the selected Education Providers (EP) of the prestigious Certified Financial Planner (CFP) certification affiliated to FPSB India. NJ Insurance Brokers is a registered Insurance Broker with IRDA and offers insurance solutions to the clients. NJ Group recently also ventured into Information Technology business, offering clients with solutions that leverage upon the Group's strong IT expertise. The NJ group is currently present in over 95+ locations across 19 states in India and has over 1,700+ employees.

The NJ Group prides in being a professionally managed, quality focused and customer centric group. The NJ Group gives critical importance to internal processes and technology for providing convenience and value to clients. NJ places a lot of importance to research and has an in-house research team dedicated to mutual fund analysis and experience in portfolio management, something that we strongly leverage at NJAM. At the heart of the NJ Group is the vision for overall financial well-being of the customer. As part of the NJ Group, we share the same ethos, values and culture and all the initiatives undertaken and services being offered by us are in line with this vision, to which we are committed.

as on 30/11/2022*

Management Team

The Board of Directors provides the overall direction to manage the operations of the company. All the regulatory and operational policies, duly approved by the Board, serve as the guidelines to action for the operational team. A highly skilled, customer centric team with extensive experience in financial services duly supported by a strong technological backbone montinor the implementation of these policies and control the operations of the company.

Directors of the Board

Mr. Neeraj Choksi

NJ Capital Private Limited
Educational Qualification : BBA, CFP (FPSB), CTEP (AAM)
Work Experience : 25 years

Neeraj Choksi is the co-founder & promoter of the NJ Group, a diversified business Group, headquartered in Surat. After co-founding the Group with Jignesh Desai in 1994, Neeraj has co-led the Group in becoming the largest network of financial products distributors in India. The group has won several awards for outstanding performance from most of the AMCs at national level across all categories of distributors including domestic and foreign banks. The group also has presence in businesses like Asset Management, Technology, Training, Real Estate and Home & Office Interiors.

Neeraj has served as member of SEBI’s Mutual Funds Advisory Committee for six years (2011 to 2017), and he is currently member of CDSL Business Advisory Committee, NSDL Business Advisory Committee, BSE Capital Market Committee and NSE Trading Members Advisory Committee. In 2008 he was the recipient of “Outstanding Young Businessman of the Year Award” by Junior Chamber International at the Zonal Level. He drives the Group’s strategic direction, and is deeply involved in the technology & delivery platforms and overall digitalization of the Group.

Neeraj is also very actively engaged in upliftment of underprivileged children by providing quality education and education resources, and personally teaches Statistics to these children each day.

As the Director of NJ Capital Private Limited, he works with the executive management in drawing long term strategic agenda of the Company and facilitating the Groupwide interface.

Mr. Jaideep Pantvaidya
Director and Chief Executive Officer

NJ Capital Private Limited
Educational Qualification : BE, MBA, GMP 17 (Harvard Business School)
Work Experience : 25 years

Jaideep in an institution-builder with deep experience in BFSI and institutional investment space. In tenures with GLFL and GE Countrywide in India, he set up, transformed, and led diverse retail asset businesses such as personal loans, consumer loans, two-wheeler & auto loans and credit cards. To his credit are setting up of relationship lending business that operated thru dedicated branches and 500+ team and turning-around consumer loan products that acquired 1 Lakh+ customers monthly thru 8,000+ dealers and 2,200+ staff. He was engaged in key operations role that involved all vendors that supplied over 3,000+ outsourced staff to the company. As a 6 black belt he was widely involved in projects in sales, operations, collections and voice-of-customer. In his last stint with GE, he launched the Tata credit cards in India as its first head in its JV with SBI.

In Saudi Arabia he set up and led consumer loans for Arab National Bank, and hand-held it $4 Bn Personal Loans portfolio for a year. He established the payments business of Alinma Bank as its first Head of Cards & Acquiring, and later managed the strategy of $25 Bn Alinma Group (the bank, the investment company – both listed entities; and the insurance JV and the remittance JV). He represented Saudi banks on the central bank committee that created Prepaid Card regulations, and worked with the central bank to introduce the E-commerce and online-fraud-prevention guidelines on debit cards. Most recently he has led transformation of a $120 Bn pension fund, while routinely interacting with ministers, central bank, the World bank and top global PE and managed the turnaround of the largest pharma entity of the middle east.

Mr. Chaitanya S. Chunduri
Director and Chief Operating Officer

NJ Capital Private Limited
Educational Qualification : BCom (Hons), ACA, Grad CWA
Work Experience : 22 years

Chaitanya is an ICAI rank-holder and corporate finance professional with more than 22 years of experience in varied industries like Information technology, education, real estate and private equity. He has worked in the areas of setting up investment pooling vehicles & managing operations of Venture Capital Funds/ Alternate Investment Funds, corporate acquisitions, liaising with and reporting to regulatory authorities, raising project finance & working capital limits, financial modelling, tax planning, capital structuring and commercial evaluation of Investment opportunities.

He has exposure to Corporate Finance, Funding, treasury and Risk Management, regulatory and tax framework; and has raised both debt and equity in his previous assignments. He has dealt with wide gamut of loan structures like Convertible Debentures, Construction finance loans, Foreign Currency Loans, FCNR (B) loans, working capital loans, schematic loans, LC’s and BG’s, Cross Currency & Interest rate swaps and currency forwards using them to effectively minimise the cost of borrowings.

Mr. Savio D’Lima
Director and Chief Risk Officer

NJ Capital Private Limited
Educational Qualification : Masters in Economics, MBA
Work Experience : 19 years

Savio has 19 years career span with retail arm of GE Capital in India and Indonesia. He has held numerous positions in Risk Management, Collections and Operations. He has held significant leadership positions within GE Capital India - Enterprise Risk Leader for GE Capital, Collections Leader for GE Money, and Operations Leader for GE Capital Services India. He is also a certified 6 Black Belt. Savio has led risk management for GE Money's multiple consumer finance businesses focused on Consumer Durable/Electronic, Two Wheelers, Personal and the GE Money Card, where he has handled risk for portfolios of sizes exceeding ₹ 7,000 Cr. He has also driven the development of automated loan decisioning system for lending.

In his last assignment, he helped transition critical services from GE Capital to the Clix Capital Brand name and helped set up the SME vertical, particularly focussing on Risk Policy, Collections Strategy, System design and team set up.

Key Management Staff

Deepak Shashikant Shah
Head of Consumer Loans

NJ Capital Private Limited
Educational Qualification : M.Com,PGDAM
Work Experience : 26 years

Deepak brings to the table a rich experience of 26 years in Retail and SME lending with NBFCs and banks. He has led almost all formats of loans in this space viz. consumer loans, personal loans, cards (credit and prepaid), gold loans, LAS, SME loans, home loans, loans against property, education loans etc.
To mention a few and has solid exposure to relationship management (OEMs/distributors/dealer/partners/IFAs), sales, credit, P&L, and all aspects of operations. Prior to joining NJ Capital, he held leadership roles in GE Countrywide, SBI Cards, ICICI Bank, HDB and Ambit Finvest.

Mr. Pranav Ataliya
Head of Products

NJ Capital Private Limited
Educational Qualification : BCA, MBA (Systems)
Work Experience : 14 years

Pranav has been with NJ Group for the past 14 years, and has led many Technology Projects for different verticals. He has vast experience in implementation of core systems for products like Mutual Funds, Insurance, FD, Bonds, and has completed several automation projects for Transaction & Brokerage processing in Mutual Fund Distribution. He has been instrumental in setting up the Business Process Management practise for Group operations, and has worked on a number of automation projects of KYC, Enrolment & Payments. He has successfully set up one of the first exchange platforms for Mutual Funds in close coordination with stock exchanges and depository.

Leveraging on his vast experience of work on varied platforms, payments, Banks and aggregators, Pranav has led the setting up of end-to-end loan distribution system for NJ Group in close coordination with the Bajaj Finance. Pranav is actively involved in developing and implementing the fintech strategy at NJ Capital.

Mr. Pranab Goel
Head Treasury

NJ Capital Private Limited
Educational Qualification :B.E., MBA (Finance)
Work Experience : 23

Pranab has a rich experience of working in treasury management across NBFC, Bank and Manufacturing sectors. He has handled all facets of Treasury viz. fund raising, balance sheet risk management, working capital and cash flow management, treasury operations, securitization, treasury investments, strategic positioning with the analysts & stakeholders, and management of relationships with financial institutions, investors & rating agencies. Prior to joining NJ, Pranab has worked with organisations like DHFL, Citibank, Citifinancial, Magma Fincorp, GE Capital and Vardhman group.

Mr. Nikhil Shah
Head of Loans Distribution

NJ Capital Private Limited
Educational Qualification : B.E.(Industrial), MBA (Marketing)
Work Experience: 26

Nikhil has extensive experience in development,marketing and distribution of financial and non-financial products, having  handled marketing / distribution of varied products like water heaters/appliances, diagnostic products, life insurance, loans and real estate, at companies like Spherehot group & ING Life insurance among others . He has also been involved in reviving a sick unit. At NJ Capital, he is responsible for sales and distribution of loan products, developing & managing distribution channels and marketing tie ups.

Corporate Governance

The Company realises the importance of corporate governance and seeks to implement the best practices in each of its areas of operations. We strongly believe that we have an obligation or duty as a corporate entity to all our stakeholders; from customers, lenders, employees , business partners, government, regulatory authorities and the society at large. We aim to strike the right balance between minimising business risks while attempting to maximise business growth.

Corporate Governance at NJ is based on the following main principles:

  • Timely and strict compliance with all governing rules, regulations and guidelines.
  • Fair and equitable treatment of all its stakeholders including customers, lenders, employees, associates, & the wider community.
  • Building sound systems of risk management and internal controls.
  • Adopting a process driven, unbiased, risk managed, balanced loan sanctioning process.
  • Timely and balanced disclosure and communication of all material information to all stakeholders.
  • Transparency and accountability in all practices.
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